Ultimate Guide to Telegram Marketing for Business

In today’s digital age, not all digital marketing is about Google and Facebook. Businesses have always been searching for new marketing channels and effective tools to reach out to their target market. With social networks attracting more active users, it is unsurprising that most successful brands have their corporate accounts on the big four social media platforms.

However, with the kind of competition brought in by the big boys, the playing field for marketing is no longer fair. Gone are those days where social media marketing use to be inexpensive. As such, newcomers seek alternative channels to reach their target audience without digging too deep inside their pockets. Most find such opportunities at messengers that are growing even faster than social networks did in the past. 

One of these messenger apps is Telegram. Impressively, Telegram has become one of the most rapidly developing newcomers that has gained its position in the leaders’ list, with no marketing dollar spent.

With that, let’s see how you can leverage on the Telegram app to communicate effectively with your target audience by sharing content and launching promotional campaigns. And the best part about it is that it is still not overloaded by your competitors… Yet.

Without further ado, here is the Ultimate Guide Telegram Marketing for Businesses.

1. Creating a Channel

The best option for companies to start is by creating a corporate channel. A channel enables you to post messages that will be shared with all your subscribers. Unlike some popular social network which controls the amount of organic reach, Telegram allows you to reach large audiences with an unlimited number of posts. 

In case you do not want anyone else to post in a channel, simply disable the option to everyone except for the administrator. Do note that created posts will be authored by the channel’s name and not individual admins.

It goes without saying that a perfectly managed channel might become a perfect source of special offers and promos to share with customers. When you make a new post in a channel, they will receive a notification directly to their mobile phone. This makes it easier to reach people and inform them faster than through any other channel.

2. Adding a Telegram Bot

Today, most local businesses are use messengers to contact their clients and answer questions, comments, and complaints. With Telegram bots, you can automate mundane processes by using these bots to provide users with information on particular queries. With the bots, you can send videos, images, documents, receive and transfer payments and many more.

Companies that work with Telegram are able to propose their customers many benefits including:

• Concierge services;
• Online ordering;
• Real-time support;
• Individual assistance;
• Customer feedback processing;
• Team communication and coordination;
• Up-to-date information;
• Product promotion;
• Additional traffic to the site;
• Increasing brand awareness;
• Non-stop client support;
• Additional channel for payment processing.

Additionally, implementing such bots to your channel reduces the possibility of human errors and the need to hire more managers, marketers, or assistants.

Telegram has made the process of creating a bot as simple as possible. There are even detailed instructions to start working on your Telegram bot if needed. Alternatively, if you would like to grow your channel or group, try using GrabLucky bot. GrabLucky uses the concept of Hong Baos (Lucky Packets) based on Chinese tradition to send and receive digital currencies such as Bitcoin to family and friends as gifts. Additionally, you can set giveaways to promote your products and services while engaging your audience.

3. Creating Telegram Stickers

Telegram allows you to personalize your channel and make it more engaging for different types of users. Alternatively, you can create your own branded collection of Telegram stickers. While this may not be the norm, it is quite a popular way to add some fun to the channel while boosting brand awareness. When your subscribers add a new sticker block to their profile, the stickers can be shared through personal messaging or in other channels and group chats.

With this strategy, your Telegram marketing can be amplified to other users. Depending on your objectives, your set of stickers can be used as a separate project or an element of your Telegram marketing campaign to introduce new products, promotions or contests.

To create stickers, simply add @Stickers account and Telegram bot will help you with detailed instructions for all necessary steps.

If you decide to create your Telegram stickers, here are some guidelines to follow::

1. Uploaded images have to be at least 512px either side;
2. Selected images have to have white framing and shadow;
3. Image files can be uploaded via desktop or mobile;
4. The format of the images have to be in .PNG;
5. Ensure the images used are copyright-free;

Conclusion: Telegram Marketing for Business

Telegram’s market adoption is spreading quickly to the rest of the world. With advantages such as unbeatable security policy, no ads usage and free of charge policy, Telegram will make an excellent channel to create your brand awareness.

Ultimately, by leveraging on the Telegram network for marketing your business, you can potentially reach out to international customers and tap into the global market effectively.